Blog Post 8 PR Tactics
The takeaway that stands out to me from this article is a failure to optimize the release for maximum engagement which is one of the challenges when it comes to press releases. Using catchy headlines is the efficient way to grab the audience's attention for a press release. An example of this effective PR strategy is the Apple company. They use captivating articles with bold titles to draw their audiences in to persuade them to purchase the new Apple product or software. An example I am thinking of is when they launched the new AI Apple feature on iOS 18.1 called Apple Intelligence. One can even use this to proofread emails before sending them as well as removing distractions from photos. For PR professionals especially ones working for the popular tech company like Apple, it is so crucial to have an eye-catching headline so that it can stand out to consumers. They even use readable format for their articles which is another one of the key elements for a press release. Witho...